When creating the poster design and marketing for Legally Blonde The Musical I needed to capture the fun, inviting atmosphere of the show while showcasing the central character and star vehicle- Elle Woods. I decided that the medium that best represented Elle’s character was fashion photography. I collected piles of editorial photo shoot and also took inspiration from the marketing from the musical Chicago on Broadway. I decided that the high fashion black and white look felt sleek and fashion forward however lacked the fun vibe of the character and show. In the show Elle says “Pink is the new black” so I decided to take that idea to heart and instead of a black and white image, use a bright pink wash over the whole image. The choice of fonts for this show is meant to contrast Elle’s balance of her feminine girly personality and the Academic tone of Harvard Law school.
Design Evolution
